12 Rules for Choosing Domain Names

SEOmoz.org/ has a great set of 12 tips for people that are planning on creating a new domain.

1. Brainstorm 5 Top Keywords
2. Make the Domain Unique
3. Only Choose Dot-Com Available Domains
4. Make it Easy to Type
5. Make it Easy to Remember
6. Keep the Name as Short as Possible
7. Create and Fulfill Expectations
8. Avoid Copyright Infringement
9. Set Yourself Apart with a Brand
10. Reject Hyphens and Numbers
11. Don"t Follow the Latest Trends
12. Use an Ajax Domain Selection Tool